Apple (AAPL) unveiled new models of its iPhone and iPad devices, while setting a $4.99 a month price for the technology giant’s streaming television service that will feature original shows starting in November.
In a closely watched event Tuesday, Apple said its iPhone 11 version will have a dual-camera system with a starting price of $699, a 6.1-inch screen and six colors. The phone will also come in pricier Pro and Pro Max models, offering brighter displays and a triple-camera system, with starting costs of $999 and $1,099 each.
“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made,” said Phil Schiller, the company’s senior vice president of worldwide marketing. “They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro.”
Apple’s seventh-generation iPad will include a 10.2-inch Retina display and the A10 fusion chip, with a $329 starting price, the company said. It also announced the fifth series of its smartwatch, including better navigation with a built-in compass and international emergency calling.
“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” Chief Operating Officer Jeff Williams said in a statement.
The watch’s price tag starts at $399 with GPS and $499 with cellular service.
Also on Tuesday, Apple said its TV+ video subscription service will start in over 100 countries on Nov. 1 with a $4.99 a month cost after a free trial for seven days.
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, the company’s head of worldwide video.
While Apple’s shares were little changed on the day, Netflix (NFLX) was down 3.4% and Walt Disney (DIS), which is bringing out its own streaming service this year, fell 2.8%.